social media
Person holding a smartphone, arm extended, taking a selfie.

Social media is where creativity meets purpose — and it’s one of my favourite places to play. I have a natural eye for aesthetics, which helps me craft content that not only looks beautiful but also feels intentional and on-brand. From big-picture strategy to the tiny details that make a post pop, I’ve managed multi-platform accounts, built content calendars from scratch, and created scroll-stopping visuals that align with brand voice and goals.

Whether I’m writing captions, producing reels, or diving into analytics, I approach social with equal parts creativity and intention — crafting stories that connect audiences to brands in authentic, results-driven ways.

My experience includes:

  • Developing content strategies tailored to brand objectives and audience insights.

  • Creating original content.

  • Managing social calendars across Instagram, TikTok, LinkedIn, Facebook & Pinterest.

  • Leading influencer and community engagement initiatives.

  • Supporting paid media campaigns with targeted content and performance insights.

  • Monitoring performance and optimizing based on analytics & trends.

  • Collaborating with cross-functional teams to align messaging and campaign goals.

The Work

A curated selection of client work from a much broader portfolio.

01

Client
Ottawa BlackJacks

Year
2026

  • Developed the full offseason and in-season social media strategy

  • Led content planning and creative direction across social, paid media, and high-quality studio photo and video production

  • Directed promotional videos for featured performers, including Xav Trudeau and Tyler Shaw, shaping the messaging, hooks, and release timing to support game promotion

  • Managed the client relationship, approvals, reporting, and ongoing recommendations

  • Ranked first in the CEBL for social media engagement in consecutive months and generated more than 3 million Instagram profile views in 30 days

Click to watch video

02

Client
Fairmont Château Laurier

Year
2022

  • Editorial style wedding shoots & influencer collabs

  • Led social content for events, restaurant launches & historical storytelling to highlight Fairmont’s legacy

  • Boosted engagement and grew Instagram following by 3K in 6 months with a fresh content strategy

  • Managed paid social campaigns and monitored performance metrics to optimize reach and engagement.

  • Developed staff spotlights to humanize the brand

  • Collaborated with local businesses & Ottawa Tourism

A woman and a man dressed in formal attire walking and laughing in a dimly lit hallway with chandeliers.
Collage of Instagram posts from Fairmont Château Laurier featuring various images: a dog on a red carpet, a hotel staff member in uniform, a breakfast setup in a hotel room, two people dining in bed, cocktails, a wedding couple, tulips, and a chef.
Luxurious hotel lobby with ornate ceiling, large vase of green leaves on a mirrored table, and elegant seating.
Person sitting in a room, eating pizza and holding a fork with a breakfast plate on the table.

Examples of content creation

03

Client
Buyers + Cellars

Year
2022- 2024

  • Led content strategy & full platform management

  • Worked with LCBO & global wine partners

  • Promoted events + new wine launches

  • Created fun, down-to-earth content for wine lovers

  • Elevated visuals with a fresh, creative twist

Man holding wine bottle with glass and text indicating position as Director of Exportation at Chozas Carrascal.
A person pouring white wine from a Paul Cluver bottle into a glass, set against a backdrop of vineyards and green hills.
A rack of wine bottles with labels at a wine shop. Overlay text on the image reads, 'What does your favorite wine say about you?' from a social media post by buyersandcellars.
Collage of wine-themed images featuring various wine bottles, vineyard scenery, wine tasting events, and informational graphics on types of wine glasses. 
04

Client
OMNI Hockey

Year
2022-2025

  • Built the brand’s social presence from scratch — strategy to launch

  • Created original hockey content tailored to the community

  • Led all influencer collaborations across social & blog

  • Partnered with top-tier hockey names: Lexi Adzija, Pavel Barber, Brianne Jenner & Darren Dreger

  • Drove growth through storytelling, content planning, and authentic engagement

  • Managed paid social campaigns and monitored performance metrics to optimize reach and engagement.

A collage of six individuals, each with a name, image, and quote. Top left: Pavel Barber with the quote, 'Making failure your friend.' Top right: Tyler Smith in a hockey uniform with the quote about overlooking the game's capabilities. Middle left: Scarlette Dorn in a hockey setting with the quote, 'I'm a legally blind hockey player.' Middle right: Darren Dreger, a man in a suit, with the quote about social media's impact on the industry. Bottom left: Lauren Dabrowski in a hockey uniform with a motivational quote about challenges. Bottom right: Melissa Boufounos smiling, captioned 'From Player to Sport Nutritionist.'"}
Person holding a hockey stick next to a stack of pucks, with Ottawa logo and text "Lexie Adzija #88" on the wall.

Sample influencer collaborations

Select Works

Artistic rendering of two people smiling closely together, emphasizing joy and friendship.

Etc.

Person holding a vintage camera against a white background
Bus stop advertisement featuring athletes and a product container during night time, with blurred car lights in the background.

Photography

Creative Direction