Creative Direction
Black and white photo of a person arranging pictures on a wall

Over the course of my career, I’ve found myself naturally stepping into creative leadership roles, from concept development to visual execution.

Whether it’s crafting the narrative behind a campaign or shaping the look and feel of a brand moment, I’ve discovered that this kind of work not only comes naturally to me, but lights me up. It’s a direction I’m excited to keep growing into as I continue to develop my career — blending strategy, storytelling, and strong visuals every step of the way.

01

Client
Naturally Vain

Creative Direction Notes:

Elevated the brand’s digital presence with refreshed, minimalist product photography and video for social and web.Elevated the brand’s digital presence with refreshed, minimalist product photography and video for social and web. Focused on clean compositions, natural lighting, and consistent visual storytelling to reflect Naturally Vain’s brand values of simplicity and quality. This creative direction helped enhance product appeal, improve engagement across platforms, and position the brand as a modern, trustworthy choice in the skincare market.

A person holding a jar of "Rose Glow" cream with a silver lid.
Close-up of a person applying cream under their eye
Hands washing with a green soap bar, creating suds.
Woman using a purple shampoo bar on wet hair
Natural deodorant and paraben-free product with vanilla, flowers, and wood on a textured white base. 
02

Client
ImpActive Pro Relief Stick

Project

Produced sharp, high-contrast visuals and video for web, social, and paid media — capturing product stories across recovery, sport, and lifestyle moments. The creative approach emphasized strength, motion, and clarity to resonate with active consumers and communicate performance-driven value. This cohesive visual strategy reinforced brand identity, increased ad effectiveness, and helped Impactive stand out in a crowded wellness market.

A massage gun, a fitness resistance band, and a black-and-white patterned foam roller are laid out with a stick of muscle relief balm on a green background.
Stacked CBD relief sticks labeled "ImPactive" on a dark background.
Two containers of CBD relief balm with yellow tops, labeled "IMPACTIVE Pro Releaf Stick" and "500mg of CBD". One is standing upright, the other is lying down.
Bus stop advertisement at night featuring a sports-themed poster with athletes in action and a product displayed on the bottom corner.
A gloved hand holding an "Impactive Pro Relief Stick" from an open blue bag, with a golf tee visible inside.
Man in black workout attire applying a product to his knee outdoors.
Man wearing black tank top and yellow shorts holding a CFL football in a gym setting. Hashtag #LessPainMoreImpact in corner. 
03

Client
Fairmont Château Laurier

Creative Direction Notes:

Assisted in planning and styling photoshoots to elevate the hotel’s visual library, balancing Fairmont’s legacy feel with updated, on-brand creative for modern platforms. Focused on capturing timeless elegance through intentional scene-setting, refined styling, and natural lighting. The refreshed content helped position Fairmont Château Laurier as both a historic icon and a contemporary destination for luxury travel, events, and weddings — improving consistency across web, social, and promotional materials.

Two men in suits laughing and holding wine glasses, sitting on a couch in an elegant room decorated with flowers and orchids.
A bride and groom pose elegantly in a luxurious, ornate room with high ceilings and intricate decor. The bride wears a white lace gown and holds a bouquet, while the groom is in a gray suit with a red tie. The setting features chandeliers, lush greenery, and a decorative floor.
Hand squeezing lemon over oysters on a plate with sauce cups, glass of white wine in background.
Bride and groom embracing in an elegant hallway at Chateau Laurier, with the bride wearing a lace gown and veil. 
04

Client
OMNI Hockey x Lexie Adzija

Creative Direction Notes:

Crafted a campaign rooted in OMNI and Lexie’s shared mission: inspiring the next generation of hockey players, especially girls, to own their space and play on their terms. Through bold, empowering visuals that blended athleticism, authenticity, and personal style, the creative direction celebrated Lexie’s multidimensional identity — both on and off the ice. This campaign helped strengthen OMNI’s position as a brand championing inclusivity in sport while connecting with a younger, socially engaged audience.

Person sitting in a chair wearing a denim outfit and white sneakers against a neutral background.
Woman in teal sports attire and brown boxing gloves standing next to a punching bag in a gym.
Person in a gray hoodie holding a hockey stick with a stack of pucks on it; text reads "Ottawa, Lexie Adzija, #88" with a logo.

Social Media

Content Creation

Close-up of ripe oranges and peeled segments with green leaves on a light background.

Etc.

A stack of books and magazines on a wooden table, including "Ark Journal" and "Matisse Cut-outs."
Collage of Instagram posts from Fairmont Château Laurier featuring events, staff, and decor.